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Publication
A representaĆ§Ć£o da bruxa no cinema: The Craft (1996) e The Craft:Legacy (2020)
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Authors
Advisor(s)
Abstract(s)
O audiovisual, nomeadamente o cinema, Ć© tanto uma forma de divulgaĆ§Ć£o de ideais sociais, como alimentada por perceƧƵes e ideais sociais. Trata-se de uma mĆ”quina que se alimenta e que dĆ” a alimentar. Deste modo, acaba por considerar-se que estĆ” ligada Ć s representaƧƵes
sociais, acabando por representar pessoas ou conceitos que observamos em sociedade, e podendo criar ou dar a conhecer novas formas de os representar.
A bruxa Ć© uma personagem enigmĆ”tica que se vĆŖ no cinema desde 1901. Da mesma forma que o cinema passou por vĆ”rias transformaƧƵes, tambĆ©m a bruxa se foi transformando com o passar do tempo.
Influenciada pela perspetiva social da mulher e alteraƧƵes em contextos sociais, a bruxa jĆ” foi representada como a vilĆ£, a heroĆna, a jovem, a velha, bonita, feia, temida e adorada. Ć interessante analisar a mesma personagem em dois contextos sociais e temporais distintos, numa tentativa de compreender o que mudou, evoluiu, e o que se mantĆ©m ā e mais ainda, se a perceĆ§Ć£o do pĆŗblico se alterou.
Assim, neste projeto foram realizadas duas montagens, tendo como base os filmes The Craft (1996) e The Craft:Legacy (2020). AtravĆ©s de uma reinterpretaĆ§Ć£o destas obras, foram criadas duas ediƧƵes de vĆdeo que apresentam a representaĆ§Ć£o da bruxa e analisa as suas diferenƧas com mais de 20 anos de diferenƧa.. Foram ainda realizados dois questionĆ”rios de modo a compreender a representaĆ§Ć£o da bruxa segundo os inquiridos, e a sua avaliaĆ§Ć£o dos vĆdeos realizados.
ABSTRACT: Audiovisual media, such as cinema, is both a way to promote social ideals and is itself fuelled by social ideas and perceptions. It functions as a machine that both feeds and is fed. In this way, it can be considered connected to social representations, portraying people or concepts observed in society, and having the potential to create or introduce new ways of representing them. The witch is an enigmatic character that has appeared in cinema since 1901. Just as cinema has undergone various transformations, the figure of the witch, and the way itās represented, has also changed over time. Influenced by societyās perspectives on women and shifts in social contexts, the witch has been portrayed as the villain, the hero, a young woman, an old woman, beautiful, ugly, feared, and loved. Therefore, it is interesting to analyse this character in two distinct social and temporal contexts to understand what has changed, evolved, and what has remained ā and more importantly, whether the publicās perception has changed. This project is based on the films The Craft (1996) and The Craft: Legacy (2020). Through a reinterpretation of these pieces, two video edits were created to showcase the representation of the witch, aswell as analyse their differences with more than twenty years between each representation. Through two surveys, we aimed to understand how the respondents' viewed the representation of the witch and their evaluations of the videos.
ABSTRACT: Audiovisual media, such as cinema, is both a way to promote social ideals and is itself fuelled by social ideas and perceptions. It functions as a machine that both feeds and is fed. In this way, it can be considered connected to social representations, portraying people or concepts observed in society, and having the potential to create or introduce new ways of representing them. The witch is an enigmatic character that has appeared in cinema since 1901. Just as cinema has undergone various transformations, the figure of the witch, and the way itās represented, has also changed over time. Influenced by societyās perspectives on women and shifts in social contexts, the witch has been portrayed as the villain, the hero, a young woman, an old woman, beautiful, ugly, feared, and loved. Therefore, it is interesting to analyse this character in two distinct social and temporal contexts to understand what has changed, evolved, and what has remained ā and more importantly, whether the publicās perception has changed. This project is based on the films The Craft (1996) and The Craft: Legacy (2020). Through a reinterpretation of these pieces, two video edits were created to showcase the representation of the witch, aswell as analyse their differences with more than twenty years between each representation. Through two surveys, we aimed to understand how the respondents' viewed the representation of the witch and their evaluations of the videos.
Description
Trabalho de projeto apresentado Ć Escola Superior de ComunicaĆ§Ć£o Social como parte dos requisitos para obtenĆ§Ć£o de grau de mestre em Audiovisual e MultimĆ©dia.
Keywords
Bruxa Cinema RepresentaƧƵes RepresentaƧƵes sociais Witch Representation Social representations
Citation
Ferreira, B.S.N. (2024). A representaĆ§Ć£o da bruxa no cinema: The Craft (1996) e The Craft:Legacy (2020). [Trabalho de projeto de mestrado, Escola Superior de ComunicaĆ§Ć£o Social]. RepositĆ³rio CientĆfico do Instituto PolitĆ©cnico de Lisboa. http://hdl.handle.net/10400.21/21426
Publisher
Instituto PolitĆ©cnico de Lisboa, Escola Superior de ComunicaĆ§Ć£o Social