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Abstract(s)
O audiovisual, nomeadamente o cinema, é tanto uma forma de divulgação de ideais sociais, como alimentada por perceções e ideais sociais. Trata-se de uma mÔquina que se alimenta e que dÔ a alimentar. Deste modo, acaba por considerar-se que estÔ ligada às representações
sociais, acabando por representar pessoas ou conceitos que observamos em sociedade, e podendo criar ou dar a conhecer novas formas de os representar.
A bruxa é uma personagem enigmÔtica que se vê no cinema desde 1901. Da mesma forma que o cinema passou por vÔrias transformações, também a bruxa se foi transformando com o passar do tempo.
Influenciada pela perspetiva social da mulher e alteraƧƵes em contextos sociais, a bruxa jĆ” foi representada como a vilĆ£, a heroĆna, a jovem, a velha, bonita, feia, temida e adorada. Ć interessante analisar a mesma personagem em dois contextos sociais e temporais distintos, numa tentativa de compreender o que mudou, evoluiu, e o que se mantĆ©m ā e mais ainda, se a perceção do pĆŗblico se alterou.
Assim, neste projeto foram realizadas duas montagens, tendo como base os filmes The Craft (1996) e The Craft:Legacy (2020). AtravĆ©s de uma reinterpretação destas obras, foram criadas duas ediƧƵes de vĆdeo que apresentam a representação da bruxa e analisa as suas diferenƧas com mais de 20 anos de diferenƧa.. Foram ainda realizados dois questionĆ”rios de modo a compreender a representação da bruxa segundo os inquiridos, e a sua avaliação dos vĆdeos realizados.
ABSTRACT: Audiovisual media, such as cinema, is both a way to promote social ideals and is itself fuelled by social ideas and perceptions. It functions as a machine that both feeds and is fed. In this way, it can be considered connected to social representations, portraying people or concepts observed in society, and having the potential to create or introduce new ways of representing them. The witch is an enigmatic character that has appeared in cinema since 1901. Just as cinema has undergone various transformations, the figure of the witch, and the way itās represented, has also changed over time. Influenced by societyās perspectives on women and shifts in social contexts, the witch has been portrayed as the villain, the hero, a young woman, an old woman, beautiful, ugly, feared, and loved. Therefore, it is interesting to analyse this character in two distinct social and temporal contexts to understand what has changed, evolved, and what has remained ā and more importantly, whether the publicās perception has changed. This project is based on the films The Craft (1996) and The Craft: Legacy (2020). Through a reinterpretation of these pieces, two video edits were created to showcase the representation of the witch, aswell as analyse their differences with more than twenty years between each representation. Through two surveys, we aimed to understand how the respondents' viewed the representation of the witch and their evaluations of the videos.
ABSTRACT: Audiovisual media, such as cinema, is both a way to promote social ideals and is itself fuelled by social ideas and perceptions. It functions as a machine that both feeds and is fed. In this way, it can be considered connected to social representations, portraying people or concepts observed in society, and having the potential to create or introduce new ways of representing them. The witch is an enigmatic character that has appeared in cinema since 1901. Just as cinema has undergone various transformations, the figure of the witch, and the way itās represented, has also changed over time. Influenced by societyās perspectives on women and shifts in social contexts, the witch has been portrayed as the villain, the hero, a young woman, an old woman, beautiful, ugly, feared, and loved. Therefore, it is interesting to analyse this character in two distinct social and temporal contexts to understand what has changed, evolved, and what has remained ā and more importantly, whether the publicās perception has changed. This project is based on the films The Craft (1996) and The Craft: Legacy (2020). Through a reinterpretation of these pieces, two video edits were created to showcase the representation of the witch, aswell as analyse their differences with more than twenty years between each representation. Through two surveys, we aimed to understand how the respondents' viewed the representation of the witch and their evaluations of the videos.
Description
Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.
Keywords
Bruxa Cinema RepresentaƧƵes RepresentaƧƵes sociais Witch Representation Social representations
Citation
Ferreira, B.S.N. (2024). A representação da bruxa no cinema: The Craft (1996) e The Craft:Legacy (2020). [Trabalho de projeto de mestrado, Escola Superior de Comunicação Social]. Repositório CientĆfico do Instituto PolitĆ©cnico de Lisboa. http://hdl.handle.net/10400.21/21426
Publisher
Instituto Politécnico de Lisboa, Escola Superior de Comunicação Social