Content and context in advertising

Pereira, Francisco José Costa; Verissimo, Jorge; Neijens, Peter

Publication

Content and context in advertising

2008Book part

dc.contributor.author	Pereira, Francisco José Costa
dc.contributor.author	Verissimo, Jorge
dc.contributor.author	Neijens, Peter
dc.date.accessioned	2020-02-21T10:52:09Z
dc.date.available	2020-02-21T10:52:09Z
dc.date.issued	2008
dc.description.abstract	The content and context of advertising messages have always been a concern of researchers in trying to understand how they were contructed to identify tendencies on advertising and to recognize the processes that make them eficient. Each message conveys meanings contained in the information about products or services, and those values in which they are supported, which is aimed to be transmitted either in an informational or transformational way. Thus, we can state that advetising works as a narrative fiction whose contents are framed by characters and staging that have the final purpose of involving and seducing the consumer. These characters play a fundamental role in transforming the products into symbols and in serving as identification models for consumers. Understanding advertising contents helps us to understand the impact that messages might have.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Pereira, F.C., Veríssimo, J., & Neijens, P. (2008). Content and context in advertising. In F.C.Pereira, J.Verissimo, & P. Neijens (eds.), New trends in advertising research (Part 5, pp. 371-372). Lisboa: Sílabo.	pt_PT
dc.identifier.isbn	978-972-618-493-5
dc.identifier.uri	http://hdl.handle.net/10400.21/11141
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	Sílabo	pt_PT
dc.relation.publisherversion	http://www.silabo.pt/livros.asp?num=323	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/4.0/	pt_PT
dc.subject	Advertising	pt_PT
dc.subject	Advertising messages	pt_PT
dc.title	Content and context in advertising	pt_PT
dc.type	book part
dspace.entity.type	Publication
oaire.citation.conferencePlace	Lisboa	pt_PT
oaire.citation.endPage	372	pt_PT
oaire.citation.startPage	371	pt_PT
oaire.citation.title	New trends in advertising research	pt_PT
person.familyName	Verissimo
person.givenName	Jorge
person.identifier.orcid	0000-0001-8045-4114
rcaap.rights	openAccess	pt_PT
rcaap.type	bookPart	pt_PT
relation.isAuthorOfPublication	51cef9af-7b23-4dfc-8fb9-a8ea352f7d40
relation.isAuthorOfPublication.latestForDiscovery	51cef9af-7b23-4dfc-8fb9-a8ea352f7d40