Repository logo
 
Publication

Role of green and multisensory packaging in environmental sustainability: Evidence from FMCG sector of Pakistan

2023-11Journal article Open access
Simple item page
dc.contributor.authorDantas, Rui Miguel
dc.contributor.authorSabir, Irfan
dc.contributor.authorMartins, José Moleiro
dc.contributor.authorMajid, Muhammad Bilal
dc.contributor.authorRafiq, Muhammad
dc.contributor.authorMartins, Jéssica Nunes
dc.contributor.authorRana, Kanza
dc.date.accessioned2024-04-12T15:52:58Z
dc.date.available2024-04-12T15:52:58Z
dc.date.issued2023-11
dc.descriptionArtigo publicado em revista científica internacionalpt_PT
dc.description.abstractThe primary purpose of this research is to explain the importance of a significant aspect of a sustainable environment: green packaging. Green packa ging has been revealed to have an astounding effect on a sustainable environment. Misuse of carbon products negatively affects the environment and pollutes the surroundings to a great extent, for which one feasible solution is green packaging. The phenomenon has been investigated using two independent variables: green packaging and multi-sensory packaging. Consumer environmental knowledge has been used as a mediating variable, and consumer perception has been used as a moderating variable, whereas the dependent variable is ecological sustainability. Current research is quantitative, and data were collected from 302 FMCG customers through a Self-Administered questionnaire survey. The research approach was deductive, and the nature of the study was explanatory. AMOS software and the Structural Equation Modelling (SEM) technique have been used to test the proposed hypotheses. According to the study’s findings, green packaging has a significant and positive effect on environmental sustainability, while multisensory packaging has a negative impact. Consumer perception positively moderates the relationship between green packaging and ecological sustainability. At the same time, consumer environmental knowledge had no mediating effect between green packaging, multi sensory packaging, and ecological sustainability. This research fills the literature gap, as few studies exist on the relationship between green packaging and environmental sustainability. The mediating and moderating model has been tested for the first time in the FMCG sector of Pakistan. This study benefits manufacturers and marketers to know the importance of green packaging to enhance a sustainable environment. FMCG companies can use reusable and recyclable materials instead of substances like Plastic and Styrofoam for Packing, which is environmentally friendly and affordable for daily usage.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationDantas, R., Sabir, I., Martins, J. M., Majid, M. B., Rafiq, M., Martins, J. N., & Rana, K. (2023). Role of green and multisensory packaging in environmental sustainability: Evidence from FMCG sector of Pakistan. Cogent Business & Management, 10(3). https://doi.org/10.1080/23311975.2023.2285263pt_PT
dc.identifier.doihttps://doi.org/10.1080/23311975.2023.2285263pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.21/17309
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relation.publisherversionhttps://www.tandfonline.com/pt_PT
dc.subjectenvironmental sustainabilitypt_PT
dc.subjectgreen packagingpt_PT
dc.subjectmultisensory packagingpt_PT
dc.subjectconsumer environmental knowledgept_PT
dc.subjectconsumer perception and sustainabilitypt_PT
dc.titleRole of green and multisensory packaging in environmental sustainability: Evidence from FMCG sector of Pakistanpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue10pt_PT
oaire.citation.titleCogent Business & Managementpt_PT
oaire.citation.volume3pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
30 Role of green and multisensory packaging in environmental sustainability Evidence from FMCG sector of Pakistan.pdf
Size:
3 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

ISCAL - Artigos