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Mind map as a creative tool in the advertising context: a teaching methodology

2023-07-03Conference object Restricted access
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dc.contributor.authorBoechat, Anna Carolina
dc.contributor.authorBaptista, Nuno
dc.date.accessioned2024-04-08T15:37:37Z
dc.date.available2024-04-08T15:37:37Z
dc.date.issued2023-07-03
dc.description.abstractThis research was considered into a methodological approach developed in a classroom context with undergraduate students from the Marketing Course of the University Lusíada of Lisbon, in Portugal. While teaching Advertising to these students, it seemed important to implement techniques to enhance their creativity, such as the Mind Map, which consists of a natural organic flow that represents how individuals think and generate ideas. After creating an Advertising Plan, students created a video campaign. The videos developed based on the Mind Map conception were considered creative or very creative by most of the sample, while the others – even being considered creative by part of the sample – received a partial classification of neither too much nor too less creative. On the other hand, also two judges considered one of the videos based on Mind Map the most creative of all four. In sum, it was clear that the videos developed with the Mind Map support were considered more creative than the ones without it.en
dc.description.versionN/Apt_PT
dc.identifier.citationBoechat, A.C. & Baptista, N. (2023, jul, 03-05) Mind map as a creative tool in the advertising context: A teaching methodology. Paper presented at 15th International conference on education and new learning technologies (EDULEARN), IATED, Palma de Mallorca, DOI: 10.21125/edulearn.2023en
dc.identifier.doi10.21125/edulearn.2023pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.21/17268
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIATEDpt_PT
dc.relation.publisherversionhttps://iated.org/archive/edulearn23pt_PT
dc.relation.publisherversionhttps://library.iated.org/view/BOECHAT2023MINpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectMind mapsen
dc.subjectAdvertisingen
dc.subjectMarketingen
dc.subjectTeaching methodologyen
dc.titleMind map as a creative tool in the advertising context: a teaching methodologyen
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlacePalma de Mallorca, Espanhapt_PT
oaire.citation.title15th International conference on education and new learning technologies (EDULEARN)en
person.familyNameBoechat
person.familyNameBaptista
person.givenNameAnna Carolina
person.givenNameNuno
person.identifier.ciencia-id851F-C7B6-1392
person.identifier.ciencia-idAD1D-892D-7353
person.identifier.orcid0000-0002-9252-6602
person.identifier.orcid0000-0001-7130-0543
person.identifier.scopus-author-id57208032937
person.identifier.scopus-author-id57200392594
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication4e5b7673-201f-4b66-83a5-22336aa9e942
relation.isAuthorOfPublication898aafa8-bdee-4d3a-8824-9cad73209814
relation.isAuthorOfPublication.latestForDiscovery4e5b7673-201f-4b66-83a5-22336aa9e942

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