All users are equal, but some users are more equal than others: exploring the psychology of users that follow social media influencers

Murteira, Carla; Antunes, Ana Cristina

Publication

All users are equal, but some users are more equal than others: exploring the psychology of users that follow social media influencers

2023-12Book part

dc.contributor.author	Murteira, Carla
dc.contributor.author	Antunes, Ana Cristina
dc.date.accessioned	2024-01-04T09:49:21Z
dc.date.available	2024-01-04T09:49:21Z
dc.date.issued	2023-12
dc.description.abstract	The study of social influence in social media settings has gained significant importance in the last years due to the advent of the internet and the increase of social media users and followers of social media influencers (SMI). This chapter focuses on the followers’ psychological experience by reviewing how SMIs are perceived by followers and what moves the users to follow SMIs. Users follow SMI in an attempt to obtain information, inspiration, and entertainment, therefore brands have the chance to promote their products and services based on an appealing communication that can be provided by the SMI. However, the SMIs’ perceived credibility, trustworthiness, authenticity, and expertise can impact not just the interaction with followers but also the brand image. It is recommended that brands conduct a continuous and careful assessment of SMIs’ communication style and followers’ perceptions to improve followers’ attitudes towards the brands and their purchase intentions.	en
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Murteira, C. & Antunes, A.C. (2023). All users are equal, but some users are more equal than others: Exploring the psychology of users that follow social media influencers. In S.Teixeira, S. Teixeira, Z. Oliveira & E. Souza (eds), Using influencer marketing as a digital business strategy (pp. 89-111), IGI Global.	pt_PT
dc.identifier.doi	10.4018/979-8-3693-0551-5.ch004	pt_PT
dc.identifier.isbn	9798369305515 (print)
dc.identifier.isbn	9798369305539 (online)
dc.identifier.uri	http://hdl.handle.net/10400.21/16757
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	IGI Global	pt_PT
dc.relation.publisherversion	https://www.igi-global.com/chapter/all-users-are-equal-but-some-users-are-more-equal-than-others/335020	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/4.0/	pt_PT
dc.subject	Social media influencer	en
dc.subject	Follower	en
dc.subject	Motivation	en
dc.subject	Perception	en
dc.subject	Influenciadores digitais	pt_PT
dc.subject	Seguidores	pt_PT
dc.subject	Motivação	pt_PT
dc.subject	Perceção	pt_PT
dc.title	All users are equal, but some users are more equal than others: exploring the psychology of users that follow social media influencers	pt_PT
dc.type	book part
dspace.entity.type	Publication
oaire.citation.conferencePlace	Hershey, PA, USA	pt_PT
oaire.citation.endPage	111	pt_PT
oaire.citation.startPage	89	pt_PT
oaire.citation.title	Using influencer marketing as a digital business strategy	pt_PT
person.familyName	Ribeiro Murteira
person.familyName	Coelho Antunes
person.givenName	Carla Sofia
person.givenName	Ana Cristina
person.identifier.ciencia-id	F61A-FAF5-9235
person.identifier.ciencia-id	2D13-2F76-689F
person.identifier.orcid	0000-0002-2778-7195
person.identifier.orcid	0000-0001-8983-2062
rcaap.rights	closedAccess	pt_PT
rcaap.type	bookPart	pt_PT
relation.isAuthorOfPublication	78f05e6f-1e6d-4cf5-b3d1-c89d891d74c6
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