| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.41 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
O presente trabalho tem como objetivo avaliar a viabilidade e o impacto da implementação de uma unidade de turismo rural de perfil premium em Montargil, concelho de Ponte de Sor. A investigação fundamenta-se numa revisão de literatura sobre empreendedorismo, turismo rural e metodologias de planos de negócio, articulada com dados estatísticos e institucionais recentes. O plano de negócio integra análises externas e internas (PEST, Cinco Forças de Porter, VRIO, Cadeia de Valor), bem como uma estratégia de posicionamento baseada em autenticidade, sustentabilidade e experiência premium. Foram desenvolvidos cenários de segmentação, marketing-mix e roadmap de execução, complementados por projeções financeiras que incluem demonstração de resultados, cash flows e indicadores de viabilidade (VAL, TIR e Payback). Os resultados confirmam que o projeto é financeiramente viável, criando valor económico a médio prazo, apesar da pressão de custos no primeiro ano. No plano social, evidencia contributos relevantes para a coesão territorial, criação de emprego e valorização do património local. Conclui-se que a unidade de turismo rural em Montargil pode constituir um modelo replicável para outros territórios de baixa densidade em Portugal.
This dissertation aims to assess the feasibility and impact of implementing a premium rural tourism unit in Montargil, in the municipality of Ponte de Sor. The research combines a literature review on entrepreneurship, rural tourism and business plan methodologies with recent statistical and institutional data. The business plan includes external and internal analyses (PEST, Porter’s Five Forces, VRIO, Value Chain), as well as a positioning strategy based on authenticity, sustainability and premium experience. Market segmentation, marketing-mix and an implementation roadmap were developed, complemented by financial projections covering income statement, cash flows and feasibility indicators (NPV, IRR and Payback). Results confirm that the project is financially viable, generating economic value in the medium term, despite cost pressures in the first year. At the social level, it contributes to territorial cohesion, job creation and the valorisation of local heritage. It is concluded that the rural tourism unit in Montargil may serve as a replicable model for other low-density regions in Portugal.
This dissertation aims to assess the feasibility and impact of implementing a premium rural tourism unit in Montargil, in the municipality of Ponte de Sor. The research combines a literature review on entrepreneurship, rural tourism and business plan methodologies with recent statistical and institutional data. The business plan includes external and internal analyses (PEST, Porter’s Five Forces, VRIO, Value Chain), as well as a positioning strategy based on authenticity, sustainability and premium experience. Market segmentation, marketing-mix and an implementation roadmap were developed, complemented by financial projections covering income statement, cash flows and feasibility indicators (NPV, IRR and Payback). Results confirm that the project is financially viable, generating economic value in the medium term, despite cost pressures in the first year. At the social level, it contributes to territorial cohesion, job creation and the valorisation of local heritage. It is concluded that the rural tourism unit in Montargil may serve as a replicable model for other low-density regions in Portugal.
Descrição
Palavras-chave
Turismo rural Empreendedorismo Sustentabilidade Montargil Rural tourism Entrepreneurship Sustainability