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Advisor(s)
Abstract(s)
O excesso de consumo que se vive no mundo levou uma parte da sociedade a um regresso às origens, levando as pessoas a uma procura constante pelo bem-estar social e pela contribuição e ajuda num consumo mais sustentável dos recursos do planeta.
O presente trabalho pretende viabilizar e desenvolver uma plataforma online com base numa nova abordagem de consumo, dentro da área da economia de partilha, a aprendizagem colaborativa. Esta nova forma de partilha foi despoletada com a última grande crise económica e com o fácil acesso à internet, permitindo assim uma globalização na troca de experiências por parte de utilizadores cibernautas de diferentes países.
A construção de um plano de negócios tem como objetivo o desenvolvimento de estruturas e estratégias para a criação de uma plataforma onde seja possível a troca de conhecimentos e competências através dos seus utilizadores, permitindo assim uma fácil oferta e procura de aulas de diferentes áreas de ensino, sem necessidade de frequentar um curso de horário ou preço específico. Para além da estimulação na aquisição contínua de novos conhecimentos e competências por parte dos portugueses, pretende-se ainda através de um cariz social, ajudar e contribuir para causas sociais e culturais, assim como ajudar a promover os profissionais de ensino e pequenos artesãos junto da sociedade portuguesa.
ABSTRACT: The excess of consumption in the world has led a part of society to a return to its origins, leading people to a constant search for social well-being, contribution and help in a more sustainable consumption of the planet's resources. The present work intends to develop an online platform based on a new approach of consumption, within the area of the sharing economy - the Collaborative Learning. This new form of sharing was dispelled with the last economic crisis and the easy access to the internet, thus allowing a globalization in the exchange of experiences from the cybernauts users of different countries. The construction of a business plan aims to develop structures and strategies to the creation of a platform where it is possible to exchange knowledge and skills through its users, allowing an easy supply and demand of classes from different areas of education, without having to attend a course of specific schedule or price. In addition to the stimulation in the continuous acquisition of new knowledges and skills by the Portuguese people, it is also intended through a social aspect, to help and contribute to social and cultural causes, as well as to help promote teaching professionals and small artisans among the Portuguese society.
ABSTRACT: The excess of consumption in the world has led a part of society to a return to its origins, leading people to a constant search for social well-being, contribution and help in a more sustainable consumption of the planet's resources. The present work intends to develop an online platform based on a new approach of consumption, within the area of the sharing economy - the Collaborative Learning. This new form of sharing was dispelled with the last economic crisis and the easy access to the internet, thus allowing a globalization in the exchange of experiences from the cybernauts users of different countries. The construction of a business plan aims to develop structures and strategies to the creation of a platform where it is possible to exchange knowledge and skills through its users, allowing an easy supply and demand of classes from different areas of education, without having to attend a course of specific schedule or price. In addition to the stimulation in the continuous acquisition of new knowledges and skills by the Portuguese people, it is also intended through a social aspect, to help and contribute to social and cultural causes, as well as to help promote teaching professionals and small artisans among the Portuguese society.
Description
Trabalho de projeto submetido como requisito parcial para obtenção do grau de mestre em publicidade e marketing.
Keywords
Marketing Plano de negócios Plataformas digitais Empreendedorismo Economia de partilha Consumo colaborativo Aprendizagem colaborativa Portugal Business plan Digital platforms Entrepreneurship Sharing economy Collaborative consumption Collaborative learning
Citation
ALMEIDA, Diana Sofia Pereira da Conceição - Plano de negócios para a criação da plataforma online Zeca. Lisboa: IPL, Escola Superior de Comunicação Social, 2017. Trabalho de projeto.
Publisher
Instituto Politécnico de Lisboa, Escola Superior de Comunicação Social