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Abstract(s)
O surto de coronavírus surgiu no ano 2020 e, para além de ter originado uma crise de saúde pública também afetou a sociedade e a economia. Apesar de o impacto da mesma ser diferente de país para país esta tornou-se num caso sem precedentes, obrigando o mundo a adaptar-se rapidamente ás condições impostas pela Organização Mundial de Saúde e a entender o modo de funcionamento das empresas familiares, as quais são consideradas desta forma por terem origem numa família e ter sido efetuada a sucessão para a geração seguinte continuando assim o legado do fundador a nível de valores, mantendo a confiança de todos os indivíduos envolvidos, revelando a importância das estratégias de inovação, ou seja a implementação de melhorias significativas a nível do produto, dos processos, novas práticas de trabalho e nas relações externas para ultrapassar a situação vivida, o que foi crucial para muitas empresas continuarem a criar valor. Para tal, foi realizada uma entrevista e consultados documentos internos da entidade escolhida de modo a relatar como a empresa se adaptou ás mudanças originárias pelo surto de coronavírus. Esta, por ter uma atividade económica considerada como essencial rapidamente teve que pôr em prática estratégias de inovação para melhorar os produtos de marca própria e os procedimentos tecnológicos utilizados, conseguindo assim um melhor desempenho.
The coronavirus outbreak emerged in 2020 and, in addition to it having caused a public health crisis, it also affected society and the economy, although its impact differs from country to country, this has become an unprecedented case, forcing the world to rapidly adapt to the conditions imposed by the World Health Organization and it was necessary to understand the way family businesses operate, which have this designation because they were originated in a family and the succession was carried out for the next generation, continuing the founder's legacy in terms of values, maintaining the trust of all individuals involved, highlighting the importance of innovation strategies, with the implementation of significant improvements in terms of the product, processes, new work practices and external relations to overcome the current situation, which was crucial for many companies to continue to create value. To this end, an interview was conducted and internal documents of the chosen entity were consulted in order to report how the company has adapted to the changes caused by the coronavirus outbreak. This company, for having an economic activity considered essential, quickly had to implement innovation strategies to improve its own brand products and technological procedures, obtaining a better performance.
The coronavirus outbreak emerged in 2020 and, in addition to it having caused a public health crisis, it also affected society and the economy, although its impact differs from country to country, this has become an unprecedented case, forcing the world to rapidly adapt to the conditions imposed by the World Health Organization and it was necessary to understand the way family businesses operate, which have this designation because they were originated in a family and the succession was carried out for the next generation, continuing the founder's legacy in terms of values, maintaining the trust of all individuals involved, highlighting the importance of innovation strategies, with the implementation of significant improvements in terms of the product, processes, new work practices and external relations to overcome the current situation, which was crucial for many companies to continue to create value. To this end, an interview was conducted and internal documents of the chosen entity were consulted in order to report how the company has adapted to the changes caused by the coronavirus outbreak. This company, for having an economic activity considered essential, quickly had to implement innovation strategies to improve its own brand products and technological procedures, obtaining a better performance.
Description
Mestrado em Controlo de Gestão e Avaliação de Desempenho
Keywords
Inovação Empresa familiar Estratégia Adaptação Innovation Family business Strategy Adaptation
Citation
Geada, R. I. D. (2022) Capacidade de adaptação das empresas num contexto de pandemia: o caso de uma empresa familiar. (Dissertação de mestrado não publicada). Instituto Politécnico de Lisboa, Instituto Superior de Contabilidade e Administração de Lisboa. Disponível em http://hdl.handle.net/10400.21/15378