Repository logo
 
Publication

Consumerism and blockchain technology: the application of technology to improve market equalization

2023-07Book part Restricted access
Simple item page
dc.contributor.authorMartins, Michael Nobre
dc.contributor.authorBaptista, Nuno
dc.contributor.authorBoechat, Anna Carolina
dc.date.accessioned2024-04-05T10:31:44Z
dc.date.available2024-04-05T10:31:44Z
dc.date.issued2023-07
dc.description.abstractConsumerism is an ancient concept that is capturing much attention in recent literature. The consumerism movement was developed in response to power imbalances between companies and the consumer in an increasingly marketized world. It is focused on promoting consumers’ rights, market transparency, and consumer freedom of choice. Consumerism aims for market equalization, meaning well-balanced markets, in which market inequalities are reduced, providing a better functioning market environment for both companies and consumers. Being initially designed to revolutionize transactions in the financial system, blockchain is a disruptive technology with potential applications in many different areas. Blockchain is a public, immutable, and permanent ledger, which works as database in a decentralized network, using cryptographic codes. Framed by consumerism literature, this chapter explores the potential applica tions of blockchain technology, by focusing on key consumerism claims, including marketing ethics, the security of e-commerce transactions, and supply chain traceability and transparency.en
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMartins, M., Baptista, N. & Boechat, A.C. (2023). Consumerism and blockchain technology: The application of technology to improve market equalization. In P. B. Pires, J. D. Santos, I.V. Pereira & A. I. Torres (eds), Confronting security and privacy challenges in digital marketing (pp. 311-327), IGI Global.en
dc.identifier.doi10.4018/978-1-6684-8958-1.ch015pt_PT
dc.identifier.isbn9781668489581
dc.identifier.urihttp://hdl.handle.net/10400.21/17257
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIGI Globalpt_PT
dc.relation.publisherversionhttps://www.igi-global.com/viewtitlesample.aspx?id=326403&ptid=316938&t=Consumerism%20and%20Blockchain%20Technology:%20The%20Application%20of%20Technology%20to%20Improve%20Market%20Equalization&isxn=9781668489581pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectConsumerismen
dc.subjectBlockchainen
dc.subjectMarket equalizationen
dc.titleConsumerism and blockchain technology: the application of technology to improve market equalizationen
dc.typebook part
dspace.entity.typePublication
oaire.citation.conferencePlaceHershey, PA, USApt_PT
oaire.citation.endPage327pt_PT
oaire.citation.startPage311pt_PT
oaire.citation.titleConfronting security and privacy challenges in digital marketingen
person.familyNameBaptista
person.familyNameBoechat
person.givenNameNuno
person.givenNameAnna Carolina
person.identifier.ciencia-idAD1D-892D-7353
person.identifier.ciencia-id851F-C7B6-1392
person.identifier.orcid0000-0001-7130-0543
person.identifier.orcid0000-0002-9252-6602
person.identifier.scopus-author-id57200392594
person.identifier.scopus-author-id57208032937
rcaap.rightsclosedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication898aafa8-bdee-4d3a-8824-9cad73209814
relation.isAuthorOfPublication4e5b7673-201f-4b66-83a5-22336aa9e942
relation.isAuthorOfPublication.latestForDiscovery4e5b7673-201f-4b66-83a5-22336aa9e942

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
resumo-Consumerism-and-Blockchain-Technology -The-Application-of-Technology-to-Improve-Market-Equalization.pdf
Size:
316.91 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

ESCS - Capítulos ou partes de livros