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Female gamers’ evaluation of influencer-generated gaming content: the roles of informativeness, playfulness, and homophily

2026-10-24Artigo científico Acesso aberto
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datacite.subject.fosCiências Sociais::Ciências da Comunicação
datacite.subject.sdg04:Educação de Qualidade
dc.contributor.authorRita, Paulo
dc.contributor.authorSantos, Zelia Raposo
dc.contributor.authorZhou, Ran
dc.date.accessioned2026-10-07T10:40:48Z
dc.date.available2026-10-07T10:40:48Z
dc.date.issued2026-10-24
dc.description.abstractAbstract Influencer-generated content has become a prominent source of information and entertainment in digital gaming environments, yet limited research has examined how female gamers cognitively and affectively evaluate such content. This study examines how perceived informativeness, playfulness, and homophily are associated with attitudes toward influencer-generated gaming content and how these attitudes, in turn, are associated with purchase intention. The study uses a TPB-informed attitude-intention model, complemented by Social Influence Theory and a gender-sensitive contextual perspective. Survey data from 340 female gamers were analyzed using partial least squares structural equation modeling (PLS-SEM). Perceived informativeness and playfulness were significantly positively associated with attitude, whereas homophily was not significantly associated with attitude. Attitude, in turn, was significantly positively associated with purchase intention. Formal coefficient comparisons showed that the associations of informativeness and playfulness with attitude were significantly stronger than the association of homophily with attitude, while the informativeness and playfulness associations did not differ significantly. The study provides a contextual extension of influencer-marketing and digital-persuasion research by examining content-based and relational evaluations within an underexamined female-gamer context.eng
dc.identifier.citationRita, P., Santos, Z. and Zhou, R. (2026) ‘Female gamers’ evaluation of influencer-generated gaming content: The roles of informativeness, playfulness, and homophily’, Computers in Human Behavior Reports, 24(October), 101372.
dc.identifier.doi10.1016/j.chbr.2026.101372
dc.identifier.urihttp://hdl.handle.net/10400.21/23208
dc.language.isoeng
dc.peerreviewedyes
dc.publisherElsevier
dc.relation.hasversionhttps://www.sciencedirect.com/science/article/pii/S245195882600446X?ref=pdf_download&fr=RR-2&rr=a46c4679ac6ab2d1#cebib0010
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectFemale gamers
dc.subjectInfluencer-generated content
dc.subjectDigital media use
dc.subjectPurchase intention
dc.subjectPerceived playfulness
dc.subjectPerceived informativeness
dc.titleFemale gamers’ evaluation of influencer-generated gaming content: the roles of informativeness, playfulness, and homophilyeng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleComputers in Human Behavior Reports
oaire.citation.volume24
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85

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