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Orientador(es)
Resumo(s)
This paper addresses the questions, perplexities and results of an ongoing project that involves mixed methods analysis and that has as its main purpose to understand the role of the communication professionals in the non for profit organisations in Portugal. The specific research questions that this paper addresses may be summarised as an interrogation about the role that the communication professionals are called to fulfill in these institutions. Do the communication professionals have technical, tactical and strategic responsibilities in the portuguese non for profit organisations?
Descrição
Palavras-chave
Non-profits Communication professionals Mixed methods approach IPL/2017/CFD_ESCS
Contexto Educativo
Citação
RAPOSO, Ana; EIRÓ-GOMES, Mafalda – Nonprofits and theirs communication professionals: their role in today's world. In: International Public Relations Research Symposium - BledCom 2018, Bled, Eslovénia, (Rikli Balance Hote), 2018 (05-07 jul).
Editora
Centre for Marketing and Public Relations at University of Ljubljana