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Authors
Advisor(s)
Abstract(s)
O sector do ensino em Angola, nomeadamente ensino particular vulgarmente conhecido por Colégios privados e creches têm tido um forte crescimento nas últimas duas décadas. Desde o fim da guerra em 2002. O município de Viana tem mais 1 010 colégios particulares, conhecidos por colégios privados, que reflecte a importância da parceria privada no contributo ao desenvolvimento do município de Viana. No segmento do empreendedorismo, o plano de negócios surge como uma ferramenta essencial para o sucesso da empresa. Assim, pretende-se, neste projeto, desenvolver um plano de negócio para análise da viabilidade económico-financeira e do potencial de crescimento da empresa Colégio e Creche Casilvina, na prestação de serviços no sector do ensino. Na primeira fase, a revisão de literatura, recorrendo à base de dados google académico, livros e revistas procedeu à pesquisa de periódica e estudos sobre o setor de ensino em Angola. Em segunda fase, após o processo de revisão bibliográfica sobre o tema do empreendedorismo e respetivas vertentes, versou e desenvolveu a ideia de negócio relativa a um projeto empreendedor na área de prestação de serviço no sector de ensino presencial e a distância (digital) da iniciação ao ensino médio. O projeto em análise consiste num plano de negócios cujo objetivo é constituir uma empresa no município de viana em Angola, que vai atuar no sector do ensino, Creche e ATL. Será realizada uma análise interna e competitiva da empresa, identificando qual a sua organização interna. A partir da análise externa e interna da empresa irá ser realizada uma análise SWOT, cruzando os seus pontos fortes e fracos, com as suas fragilidades e oportunidades, possibilitando assim definir qual a melhor estratégia a optar-se futuramente. Para apoiar a criação do plano de negócios será elaborado um estudo económico e financeiro no sentido de aferir a viabilidade económica do projeto.
The education sector in Angola, namely private education commonly known as private schools and daycare centers, has grown strongly over the past two decades. Since the end of the war in 2002. The municipality of Viana has a further 1,010 private schools, known as private schools, which reflects the importance of private partnership in contributing to the development of the municipality of Viana. In the entrepreneurship segment, the business plan emerges as an essential tool for the company's success. Thus, it is intended, in this project, to develop a business plan to analyze the economic and financial viability and the growth potential of Colégio e Creche Casilvina, in the provision of services in the education sector. In the first phase, the literature review, using the google academic database, books and magazines, carried out periodical research and studies on the teaching sector in Angola. In the second phase, after the bibliographic review process on the subject of entrepreneurship and its aspects, he addressed and developed the business idea related to an entrepreneurial project in the area of service provision in the face-to-face and distance (digital) education sector of the initiation to high school. The project under analysis consists of a business plan whose objective is to set up a company in the municipality of Viana in Angola, which will operate in the education, daycare and ATL sectors. An internal and competitive analysis of the company will be carried out, identifying its internal organization. Based on the company's external and internal analysis, a SWOT analysis will be carried out, crossing its strengths and weaknesses, with its weaknesses and opportunities, thus making it possible to define the best strategy to be chosen in the future. To support the creation of the business plan, an economic and financial study will be carried out in order to assess the economic viability of the project.
The education sector in Angola, namely private education commonly known as private schools and daycare centers, has grown strongly over the past two decades. Since the end of the war in 2002. The municipality of Viana has a further 1,010 private schools, known as private schools, which reflects the importance of private partnership in contributing to the development of the municipality of Viana. In the entrepreneurship segment, the business plan emerges as an essential tool for the company's success. Thus, it is intended, in this project, to develop a business plan to analyze the economic and financial viability and the growth potential of Colégio e Creche Casilvina, in the provision of services in the education sector. In the first phase, the literature review, using the google academic database, books and magazines, carried out periodical research and studies on the teaching sector in Angola. In the second phase, after the bibliographic review process on the subject of entrepreneurship and its aspects, he addressed and developed the business idea related to an entrepreneurial project in the area of service provision in the face-to-face and distance (digital) education sector of the initiation to high school. The project under analysis consists of a business plan whose objective is to set up a company in the municipality of Viana in Angola, which will operate in the education, daycare and ATL sectors. An internal and competitive analysis of the company will be carried out, identifying its internal organization. Based on the company's external and internal analysis, a SWOT analysis will be carried out, crossing its strengths and weaknesses, with its weaknesses and opportunities, thus making it possible to define the best strategy to be chosen in the future. To support the creation of the business plan, an economic and financial study will be carried out in order to assess the economic viability of the project.
Description
Mestrado em Gestão e Empreendedorismo
Keywords
Empreendedorismo Plano de negócio Creche Colégio do ensino Primário, I e II Ciclo Entrepreneurship Business plan Nursery Elementary school levels
Citation
Cabalo, P. F. (2020). Plano de negócio para implementação de uma creche e um colégio no município de Viana em Angola. (Dissertação de mestrado não publicada). Instituto Politécnico de Lisboa, Instituto Superior de Contabilidade e Administração de Lisboa. Disponível em http://hdl.handle.net/10400.21/13957