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Advisor(s)
Abstract(s)
O empreendedorismo tem assumido destaque nos últimos anos pela sua importância no aproveitamento de possíveis oportunidades de negócio e como veículo para ultrapassar necessidades. Cada vez mais podemos observar que existe um ambiente favorável ao empreendedor, com o aparecimento de programas de apoio, incubadoras e muita informação disponível sobre a temática. Ser empreendedor no mundo atual, com mercados competitivos em constante mutação, amplifica a importância de utilizar ferramentas específicas de gestão e compreender de que forma é que se pode gerar valor através de um produto, serviço ou modelo de negócio. Para uma empresa garantir vantagens competitivas sustentáveis é necessário analisar e perceber a importância dos seus recursos e competências internas. A análise do mercado e ambiente do setor onde se insere é outro importante fator para a formulação da estratégia organizacional. Este trabalho consiste na elaboração de um plano de negócios para restruturação de uma microempresa na área de equipamentos de fisioterapia, de forma a possibilitar que a mesma possa aumentar o seu volume de negócio. A empresa produz e comercializa marquesas de fisioterapia específicas para uma metodologia específica da área, a Reeducação Postural Global. De acordo com estudo de mercado efetuado, facilmente se percebe que o mercado onde a empresa insere é um nicho onde não existe muita concorrência nacional e internacional. Como tal, a elaboração de um plano de negócios para a fisiostation®, focado na expansão da empresa e aumento de volume de negócios, será sem dúvida uma importante ferramenta para solidificar a sua posição no mercado.
Entrepreneurship has assumed prominence in last years for its importance in place of business opportunities exploitation. Due to the creation of incubators, entrepreneurship investment support organizations and entrepreneur consulting services, there is a favorable environment to create new businesses. Being an entrepreneur in today's world, with ever-changing competitive markets, highlights the importance of using specific management tools, in order to understand and find the path that allows the creation of valuable products, services or business models. To reach sustainable competitive advantages, it ́s necessary to analyze and understand the importance of the organization’s resources and competencies. The external ambient analysis where the company works, it ́s another important factor to create an organizational strategy. This work consists of the elaboration of a business plan, in order to make a restructuration of a small company that works with physiotherapy equipment, that will increase the sales and enable the company to grow. The company produces specific physiotherapy marquees, for a specific method, Global Posture Re-education (RPG). According to market studies, the company works in a specific small market, without a lot of competitors internally and outside the country. Thus, the business plan for the company (fisiostation®), focused on company expansion and higher revenues, will be a very important tool in order to gain an important place in the market.
Entrepreneurship has assumed prominence in last years for its importance in place of business opportunities exploitation. Due to the creation of incubators, entrepreneurship investment support organizations and entrepreneur consulting services, there is a favorable environment to create new businesses. Being an entrepreneur in today's world, with ever-changing competitive markets, highlights the importance of using specific management tools, in order to understand and find the path that allows the creation of valuable products, services or business models. To reach sustainable competitive advantages, it ́s necessary to analyze and understand the importance of the organization’s resources and competencies. The external ambient analysis where the company works, it ́s another important factor to create an organizational strategy. This work consists of the elaboration of a business plan, in order to make a restructuration of a small company that works with physiotherapy equipment, that will increase the sales and enable the company to grow. The company produces specific physiotherapy marquees, for a specific method, Global Posture Re-education (RPG). According to market studies, the company works in a specific small market, without a lot of competitors internally and outside the country. Thus, the business plan for the company (fisiostation®), focused on company expansion and higher revenues, will be a very important tool in order to gain an important place in the market.
Description
Mestrado em Gestão e Empreendedorismo
Keywords
Empreendedorismo Fisiostation RPG Plano de negócios Estratégia Entrepreneurship RPG Business plan Strategy
Citation
Carreira, N. H. M. D. (2020). Plano de negócios: Fisiostation. (Dissertação de mestrado não publicada). Instituto Politécnico de Lisboa, Instituto Superior de Contabilidade e Administração de Lisboa. Disponível em http://hdl.handle.net/10400.21/12880