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Abstract(s)
Na atualidade, cada vez mais a inovação do modelo de negócios assume um papel preponderante para as empresas, sendo transversal a todos os setores de atividade. Deste modo, este tipo de inovação interfere significativamente na estratégia das empresas, chegando ao ponto de colocar em causa toda a competitividade no setor. A inovação do modelo de negócios é um processo empresarial dinâmico e pode integrar uma alteração no modelo de negócios, ou até mesmo criar um novo modelo de negócios que permita alavancar a sua força competitiva no mercado, através da criação de valor para todos os stakeholders envolvidos. De acordo com a literatura e segundo alguns estudos científicos ficou demonstrado que, a inovação de um modelo de negócios cria valor para uma empresa, pois apresenta uma proposta de valor eficaz e eficiente que satisfaz as necessidades dos seus clientes. Contudo, e até à data não foi possível demonstrar se, a inovação ocorrida num modelo de negócios de uma empresa acrescenta valor para a globalidade de um setor de atividade, num determinado mercado. O trabalho realizado nesta dissertação teve como objetivo efetuar um estudo empírico, utilizando a metodologia de inquérito para analisar qual das hipóteses é válida: i) a inovação de um modelo de negócios numa empresa incrementa o valor num setor de atividade, ou ii) existe uma transferência de valor dos concorrentes para a empresa inovadora. O inquérito desenhado contempla 27 questões e aplicado a empresas de três setores de atividade a atuarem no mercado português. Após a aplicação do inquérito e perante os resultados obtidos, este trabalho permitiu concluir que existe uma forte hipótese de a inovação num modelo de negócios poder incrementar o valor de todo o setor de atividade, mais concretamente numa determinada área do negócio. Para além desta conclusão, outros resultados foram encontrados e de onde foram retiradas conclusões mais específicas.
At present, more and more the innovation of the business model assumes a preponderant role for the companies, being transversal to all the sector of activity. Thus, this type of innovation significantly interferes in the companie’s strategy, to the point of calling into question all competitiveness in the sector. The innovation of the business model is a dynamic business process and can integrate a change in the business model, or even create a new business model that leverages its competitive strength in the market by creating value for all stakeholders involved. According to the literature and some scientific studies it has been shown that the innovation of a business model creates value for a company because it presents a proposal effective and efficient value that meets the needs of its customers, however, to date it has not been possible to demonstrate whether innovation in a business model of an enterprise adds value to the overall industry in a particular market. The work carried out in this dissertation had as objective to make an empirical study, using the methodology of inquiry to analyze which of the hypotheses is valid: I) The innovation of a business model in a company increases the value in a sector of activity, or II) there is a transfer of value from competitors to the innovative company. The survey designed contemplates 27 questions and applied to companies from three sector of activity operating in the portuguese market. After the application of the survey and the results obtained, this work allowed to conclude that there is a strong hypothesis that innovation in a business model can increase the value of the entire activity sector, more specifically in a particular area of the business. In addition to this conclusion, other results were found and from which more specific conclusions were drawn.
At present, more and more the innovation of the business model assumes a preponderant role for the companies, being transversal to all the sector of activity. Thus, this type of innovation significantly interferes in the companie’s strategy, to the point of calling into question all competitiveness in the sector. The innovation of the business model is a dynamic business process and can integrate a change in the business model, or even create a new business model that leverages its competitive strength in the market by creating value for all stakeholders involved. According to the literature and some scientific studies it has been shown that the innovation of a business model creates value for a company because it presents a proposal effective and efficient value that meets the needs of its customers, however, to date it has not been possible to demonstrate whether innovation in a business model of an enterprise adds value to the overall industry in a particular market. The work carried out in this dissertation had as objective to make an empirical study, using the methodology of inquiry to analyze which of the hypotheses is valid: I) The innovation of a business model in a company increases the value in a sector of activity, or II) there is a transfer of value from competitors to the innovative company. The survey designed contemplates 27 questions and applied to companies from three sector of activity operating in the portuguese market. After the application of the survey and the results obtained, this work allowed to conclude that there is a strong hypothesis that innovation in a business model can increase the value of the entire activity sector, more specifically in a particular area of the business. In addition to this conclusion, other results were found and from which more specific conclusions were drawn.
Description
Mestrado em Gestão e Empreendedorismo
Keywords
Inovação Competitividade Modelo de negócios Mercado português Innovation Competitiveness Business model Portuguese market