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- Sustainable consumption and the drivers of product boycott in EuropePublication . Jesus Silva, Natacha; Baptista, Nuno; Mata, F.; Dos Santos, Maria José Palma LampreiaInstitutional sustainability is a dynamic and multifaceted concept that relies on the contributions of various institutions, including the legal and the scientific system. On the other side, consumers boycotts are an expression of political consumerism by which consumers can use their market power to attain sustainability objectives. This article explores institutional trust on the legal system and trust on scientists as potential drivers for consumers’ boycotts. Using data retrieved from the European Social Survey covering twenty-five countries, the study employs binary logistic regression to assess the importance of institutional trust and other potential drivers of product boycotts in Europe. Results confirm that boycotting behaviour is affected by institutional trust, as well as other individual variables including gender, age and life-cycle effects, education, interest in politics and level of satisfaction with the political system, generalized trust, personal well-being, and consumers’ use and perceptions of information and communication technologies. The results of this study enrich the literature on consumer boycotts and have implications for policymakers involved in sustainability initiatives.
- Institutional trust as a driver of product boycotts in EuropePublication . Baptista, Nuno; Dos Santos, Maria José Palma Lampreia; Mata, F.; Jesus Silva, NatachaDespite the significant growth in consumer boycotts, research has devoted insufficient attention to the institutional factors that may motivate consumers to engage in such behaviour. This article aims to address this research gap. The main objective is to analyse the factors that affect consumer boycotts from an institutional sustainability perspective, by focusing on a specific dimension of institutional sustainability: institutional trust. Information and data came from the 2023 round of the European Social Survey, a cross-national survey covering 25 Countries. The article applies a binomial univariable logit model to test the influence of institutional trust and other potential drivers on boycott decisions and a multivariable binomial logistic regression to explore possible interrelationship between independent variables. The results confirm that boycotts are affected by institutional trust and other factors including demographic and socio-economic characteristics of the consumers, consumers’ perception of ICT, satisfaction with public institutions, and consumers’ evaluation of personal well-being. This article contributes to political consumerism literature by focusing on the impact of institutional trust in boycotting behaviour. This relationship is underexplored in existing literature, since most literature researches consumer boycotts from a triple-bottom perspective and neglects the effects of the institutional dimension of sustainability in consumer behaviour. The article brings new insights into the motivations of consumers at the political and institutional levels and opens new directions for future research to explore institutional sustainability related to the good practices of governance.