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- Beyond the like button: how European Public health institutions use social media in 2024?Publication . Brito, Duarte Vital; Garcia, AndreiaIn 2024, 62% of world’s population actively use social media (SM), with people aged 16 to 64 spending an average of 2 hours and 23 minutes daily across 6,7 SM platforms - most people use Facebook but spend more time on TikTok. While these platforms are essential for disseminating public health information, this study aims to explore their use by public health institutions in European countries.