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  • A different type of influencer? Examining senior Instagram influencers communication
    Publication . Miranda, Sandra; Antunes, Ana Cristina; Gama, Ana
    The aging of the population, the advance of ICT, and the opening of social networks have allowed the reception of massive phenomena led by the so-called digital immigrants. Indeed, despite the digital divide and a lesser predisposition of older people to deal with technology, it turns out that the market for senior digital influencers begins, gradually, to be marked by its growth, revealing specificities, and differentiating elements. This means that in addition to the traditional role of content receivers, older people are now active content creators, occupying a space that for a long time was restricted to younger generations, contributing to the building up of a vast audience and a wide range of interested, engaged and interactive followers. Using an exploratory approach, this research aims to study the Instagram profile of the top ten most popular elderly influencers and compare the posts of the top two digital influencers (man and women, each). For this purpose, a qualitative methodology was carried out, we examined and compared the posts of @Baddie Winkle, @Iris Apfel, @ George Takei and @dinneranddance, using several dimensions of analysis such as the topics covered, the tone of communication, and the audiovisual and multimedia resources used to create interaction and engagement with followers. The results show that fashion is one of the central themes, punctuated by a communication full of humor, fun, and eccentricity, challenging the paradigm and negative stereotype related to aging and breaking with the traditional image of decline, frailty, and disability associated with old age.
    2022-04-28Capítulo de livro Acesso aberto Ver mais
  • I love to hate! The racist hate speech in social media
    Publication . Miranda, Sandra; Malini, Fábio; Di Fátima, Branco; Cruz, Jorge
    It is undeniable that, nowadays, hate speeches have flourished, they have become every day, banal and available to everyone. The interaction allowed by the use of devices, the potential of ICT and Social Media, formed a new participatory culture and contributed to rethinking social dynamics. The supposed illusion of anonymity and the rapid dissemination of narratives and images opened space for the proliferation of p hateful discourses against minority groups, such as those of a racist nature. This research intends to study, from the Digital Social Networks (DSN), the communicational flows of racist hate speeches in Portugal. Specifically, we propose to diagnose racist hate speech in the DSN; understand and characterize the narratives that support the spread of racist hate speech in DSN; and analyze which content and hate narratives generate more engagement in DSN; In this study, a mixed convergent methodology will be adopted. The quantitative approach will combine the use of digital methods with the analysis of social networks and graph theories. There will be 2 panels of 2 social networks (Facebook and Instagram), totaling 24 months of data collection. The qualitative approach will resort to the content analysis of the comments. In terms of results, we intend to strengthen scientific production in the area and develop a barometer on racist hate speech in Portugal.
    2022-04-28Capítulo de livro Acesso aberto Ver mais