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Trends and future research in electronic marketing: a bibliometric analysis of twenty years

2021-05Journal article Open access
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dc.contributor.authorGAO, Peng
dc.contributor.authorMeng, Fanchen
dc.contributor.authorMata, Mário Nuno
dc.contributor.authorMoleiro Martins, José
dc.contributor.authorIqbal, Shahid
dc.contributor.authorCorreia, Anabela Batista
dc.contributor.authorDantas, Rui
dc.contributor.authorWaheed, Abdul
dc.contributor.authorXavier Rita, João
dc.contributor.authorFarrukh, Muhammad
dc.date.accessioned2022-02-18T12:32:36Z
dc.date.available2022-02-18T12:32:36Z
dc.date.issued2021-05
dc.descriptionArtigo publicado em revista científica internacionalpt_PT
dc.description.abstractElectronic marketing (eM) is a flourishing phenomenon that is gaining intense concern because of a significant impact on organizational performance. Over the past few decades, the relevance of eM has been observed in numerous fields (e.g., consumers, organizational strategy, advertisement, and overall philosophy of management to understand the insights globally). To effectively maneuver the field, all stakeholders, particularly academicians and practitioners, must comprehend the current position of the eM theory and practices for dynamic utilization. A systematic bibliometric analysis can serve this issue by providing a holistic view of the publication trend and its trajectory in terms of various themes, including citations and publication metrics. This study analyzes the bibliometric data from 2000 to 2019 to reveal the most productive countries, universities, authors, journals, and prolific publications in electronic marketing. To this end, VOS viewer software was used to visualize the mapping based on co-citation, bibliographic coupling (BC), and co-occurrence (CC). The primary addition of this research is to provide an overview of eM tendencies and paths that may help researchers know the tendencies and future research directions worldwide.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationGao, P., Meng, F., Mata, M. N., Martins, J. M., Iqbal, S., Correia, A. B., Dantas, R. M., Waheed, A., Xavier Rita, J., & Farrukh, M. (2021). Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1667–1679. https://doi.org/10.3390/jtaer16050094pt_PT
dc.identifier.doihttps://doi.org/10.3390/jtaer16050094pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.21/14315
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.relation.ispartofseries;5
dc.relation.publisherversionhttps://www.mdpi.com/0718-1876/16/5/94pt_PT
dc.subjectElectronic marketingpt_PT
dc.subjectBibliometric analysispt_PT
dc.subjectCo-occurrencept_PT
dc.subjectBibliographic couplingpt_PT
dc.titleTrends and future research in electronic marketing: a bibliometric analysis of twenty yearspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage1679pt_PT
oaire.citation.startPage1667pt_PT
oaire.citation.titleJournal of Theoretical and Applied Electronic Commerce Researchpt_PT
oaire.citation.volume16pt_PT
person.familyNameGAO
person.familyNameMeng
person.familyNameMata
person.familyNameMoleiro Martins
person.familyNameIqbal
person.familyNameDantas
person.familyNameWaheed
person.familyNameXavier Rita
person.familyNameFarrukh
person.givenNamePeng
person.givenNameFanchen
person.givenNameMário Nuno
person.givenNameJosé
person.givenNameShahid
person.givenNameRui
person.givenNameAbdul
person.givenNameJoão
person.givenNameMuhammad
person.identifier1403614
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person.identifier.ciencia-idFA13-1761-4192
person.identifier.ciencia-id5F1F-3C6C-A7BD
person.identifier.ciencia-id1413-E166-2CD2
person.identifier.ciencia-id6116-C0DA-5ACE
person.identifier.orcid0000-0003-4751-7202
person.identifier.orcid0000-0001-9781-5684
person.identifier.orcid0000-0003-1765-4273
person.identifier.orcid0000-0001-6853-2917
person.identifier.orcid0000-0003-4715-9433
person.identifier.orcid0000-0001-8566-7303
person.identifier.orcid0000-0002-0511-5662
person.identifier.orcid0000-0003-1297-4905
person.identifier.orcid0000-0002-3569-305X
person.identifier.ridJ-2577-2015
person.identifier.scopus-author-id36008956400
person.identifier.scopus-author-id57224368373
person.identifier.scopus-author-id57198330080
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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