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Advisor(s)
Abstract(s)
Thai government is now encouraging each rural
sub-district (Tambon) to be able to gain the income from selling
their One Tambon One Product (OTOP) through the ecommerce.
To be able to do that, local community members
should have a knowledge of e-commerce. The easiest way would
be learning from a mobile phone (mobile learning). In this
paper, we study the readiness of mobile learning in the rural
sub-district area. We collected data from 164 participants from
the OTOP seminar in the Northeastern of Thailand. From the
statistical data shows that 88.4% of the Thais in rural subdistrict
have smart phones that connect to an internet most of
the time. Most of them use mobile phones to call, do social
network and also sending pictures or videos on daily routine.
Even they do not use mobile phones for learning, but 89.5%
show that they are willing and intending to learn through mobile
phones. The mobile learning is more flexible and can be used
anytime and anywhere which is appropriate to their life style.
The study of the mobile learning readiness let us know that
Thais in rural sub-district should learn e-commerce content
from mobile phones. The next challenge would be how to design
the content for Thais in the rural sub-district.
Description
Keywords
Mobile learning Readiness Acceptance Rural sub-district Local community enterprise
Citation
Wongkhamdi, T., Cooharojananone, N., Khlaisang, J. (2017) The study of mobile learning readiness in rural area: case of North-Eastern of Thailand in Ponte, C., Dodero, J. M., Silva, M. J. (2017) Atas do XIX Simpósio Internacional de Informática Educativa e VIII Encontro do CIED – III Encontro Internacional. (228-233) Lisboa: CIED – Centro Interdisciplinar de Estudos Educacionais
Publisher
CIED – Centro Interdisciplinar de Estudos Educacionais