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Mapping of graphic-semantic representations in design teaching

2022Journal article Restricted access
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dc.contributor.authorRijo, Cátia
dc.contributor.authorMarmelo, Carolina
dc.date.accessioned2022-07-05T09:36:30Z
dc.date.available2022-07-05T09:36:30Z
dc.date.issued2022
dc.description.abstractThis article proposes a reflection on the visual thinking tools used in graphic design teaching as an active methodology that help the synthesis process of the expressive code and support graphic expression and semantics in design practice. It’s intended to analyze more specifically the use of mood boards as an imagery tool in the creation of a brand mark and its relationship with expressive codes. To build a relevant and meaningful brand mark, it is important to be aware of the semantic elements used. Tools like mood boards help students with the aesthetic-symbolic references of the form and make the semantic concepts more perceptible. At the end we analyze mood boards and their relationship with semantics in the creation of brand marks. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.pt_PT
dc.description.versionN/Apt_PT
dc.identifier.citationRijo, C., Marmelo, C. (2022). Mapping of Graphic-Semantic Representations in Design Teaching. In: Martins, N., Brandão, D. (eds) Advances in Design and Digital Communication II. DIGICOM 2021. Springer Series in Design and Innovation , vol 19. Springer, Cham. https://doi.org/10.1007/978-3-030-89735-2_53pt_PT
dc.identifier.doi10.1007/978-3-030-89735-2_53pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.21/14771
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007/978-3-030-89735-2_53#citeaspt_PT
dc.subjectDesign teachingpt_PT
dc.subjectMood boardpt_PT
dc.subjectBrand markpt_PT
dc.subjectSemanticpt_PT
dc.subjectGraphic-semanticpt_PT
dc.subjectExpression mappt_PT
dc.titleMapping of graphic-semantic representations in design teachingpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage664pt_PT
oaire.citation.startPage654pt_PT
oaire.citation.titleSpringer Series in Design and Innovationpt_PT
oaire.citation.volume19pt_PT
person.familyNameRijo
person.givenNameCátia
person.identifier.ciencia-idE717-5F2D-77E7
person.identifier.orcid0000-0003-4278-4950
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication51999bb6-f37e-4cad-8e20-eb916fd0753f
relation.isAuthorOfPublication.latestForDiscovery51999bb6-f37e-4cad-8e20-eb916fd0753f

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