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Advisor(s)
Abstract(s)
Atualmente, existe uma necessidade por parte das empresas de se manterem competitivas nos novos mercados exigentes e muitas vezes saturados. Um dos fatores que está na base do sucesso empresarial, é a moral laboral. A moral laboral impacta a felicidade e bem-estar dos funcionários no seu ambiente de trabalho, afetando consequentemente o seu compromisso para com a empresa e produtividade. Por este motivo, deve ser um dos fatores de maior foco de qualquer organização, já que uma moral baixa ou elevada poderá influenciar significativamente o desempenho de um negócio. O estudo desenvolvido no âmbito da presente dissertação, pretende dar a conhecer a moral laboral e de que forma impacta as organizações. São mencionados os fatores que a afetam, tanto a nível externo, como interno e individual, sendo também exploradas as várias formas de medir, aferir ou avaliar a moral laboral, bem como diversas técnicas que permitem implementar uma cultura de moral elevada e mantê-la. São abordados temas cada vez mais relevantes nos mercados e indústrias atuais, como o trabalho remoto, a gestão lean, a estratégia green ocean e redes colaborativas, com o objetivo de determinar de que forma impactam a motivação dos colaboradores. Reunindo toda a revisão de literatura, é proposto um modelo conceptual que pretende definir a relação entre a moral laboral e a produtividade empresarial, sendo a sua aplicabilidade confirmada através de um estudo de caso, passando o mesmo a poder constituir-se um modelo funcional.
Currently, many companies feel the need to stay competitive in new, more demanding, and often saturated markets. One of the base factors of organisational success is workplace morale. Workplace morale impacts employee happiness and well-being in their work environment, subsequently affecting their commitment towards the company and their productivity. For this reason, employee morale should be one of the main focuses in every organisation, given that high or low morale could significantly impact the outcome of any business. The study developed on the scope of the current dissertation intends to create awareness on employee morale, and the way it affects organisations. The study mentions the factors that influence workplace morale, externally, internally, and individually, exploring several ways of measuring it, as well as several techniques that allow the implementation of a high morale culture and how to maintain it. Relevant themes, such as remote working, lean management, green ocean strategy and collaborative networks, that are currently more and more prevalent, are addressed in this study, as well as the impact they have on workplace morale. Assembling all the information gathered, it’s proposed a conceptual model that defines the relationship between workplace morale and company productivity. The model’s applicability is confirmed through a case study, therefore making it suitable to become a functional model.
Currently, many companies feel the need to stay competitive in new, more demanding, and often saturated markets. One of the base factors of organisational success is workplace morale. Workplace morale impacts employee happiness and well-being in their work environment, subsequently affecting their commitment towards the company and their productivity. For this reason, employee morale should be one of the main focuses in every organisation, given that high or low morale could significantly impact the outcome of any business. The study developed on the scope of the current dissertation intends to create awareness on employee morale, and the way it affects organisations. The study mentions the factors that influence workplace morale, externally, internally, and individually, exploring several ways of measuring it, as well as several techniques that allow the implementation of a high morale culture and how to maintain it. Relevant themes, such as remote working, lean management, green ocean strategy and collaborative networks, that are currently more and more prevalent, are addressed in this study, as well as the impact they have on workplace morale. Assembling all the information gathered, it’s proposed a conceptual model that defines the relationship between workplace morale and company productivity. The model’s applicability is confirmed through a case study, therefore making it suitable to become a functional model.
Description
Dissertação de natureza científica para obtenção do grau de Mestre
em Engenharia e Gestão Industrial
Keywords
Moral laboral Produtividade Gestão lean Trabalho remoto Workplace morale Productivity Lean management Remote working
Citation
LUZ, Bárbara Cristina Fernandes da – A importância da motivação e do envolvimento dos colaboradores na melhoria do desempenho empresarial nos mercados industriais, em contexto atual. Lisboa: Instituto Superior de Engenharia de Lisboa, 2022. Dissertação de Mestrado.
Publisher
Instituto Superior de Engenharia de Lisboa