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Advisor(s)
Abstract(s)
Num ambiente cada vez mais digital, competitivo e marcado pela incerteza, cabe às empresas adaptarem-se e inovarem de forma a conseguirem responder às diferentes necessidades dos consumidores, uma vez que estes se tornaram cada vez mais exigentes devido à elevada oferta de informação que têm à sua disposição.
Vários estudos demonstram que os consumidores estão cada vez mais adeptos das tecnologias da informação, nomeadamente, da Internet, usando-a como principal ferramenta para obterem um produto ou serviço, sendo neste sentido que surge o conceito do comércio eletrónico (Rayport, 1996, p.68).
O comércio eletrónico é hoje um fenómeno mundial devido às suas caraterísticas, que em simultâneo revolucionam e desafiam o pensamento empresarial tradicional. No entanto, em Portugal, foi a crise pandémica e a necessidade de continuar a obter lucros que fez com que as empresas passassem a usar esta ferramenta.
Desta forma, o presente trabalho visa o estudo do impacto do comércio eletrónico nas empresas portuguesas, em plena crise pandémica, com o principal objetivo de identificar se o comércio eletrónico poderá ser uma ferramenta estratégica, que permita às empresas obter uma vantagem competitiva, tendo o estudo sido feito para uma amostra de 50 empresas em que os resultados demonstraram que as empresas portuguesas devem melhorar os seus canais de comércio eletrónico de forma a manterem-se competitivas no mercado em que operam e para uma amostra de 234 consumidores em que os resultados demonstraram que apesar do
comércio eletrónico estar a crescer, a maioria dos inquiridos prefere, ainda, recorrer a lojas físicas.
In an increasingly digital, competitive and uncertain environment, it is up to companies to adapt and innovate to be able to respond to the different needs of consumers, since they have become increasingly demanding due to the high supply of information they have at their disposal. Several studies show that consumers are increasingly adept at information technology, namely the Internet, using it as their main tool to obtain a product or service, and it is in this sense that the concept of electronic commerce emerges (Rayport, 1996, p .68). E-commerce is currently a worldwide phenomenon due to its characteristics, which, simultaneously, are revolutionizing and challenging the traditional business thinking. However, in Portugal, it was the pandemic crisis that we are going through today, and the need to continue to earn profits that made companies start using this tool. Thus, the present work aims to study the impact of e-commerce on portuguese companies, amid a pandemic crisis, with the main objective of identifying whether e-commerce can be a strategic tool, that allows companies to obtain a competitive advantage, having the study was carried out for a sample of 50 companies in which the results showed that portuguese companies should improve their e-commerce channels in order to remain competitive in the market in which they operate and for a sample of 234 consumers in which the results showed that although e-commerce is growing, most respondents still prefer to resort to physical stores.
In an increasingly digital, competitive and uncertain environment, it is up to companies to adapt and innovate to be able to respond to the different needs of consumers, since they have become increasingly demanding due to the high supply of information they have at their disposal. Several studies show that consumers are increasingly adept at information technology, namely the Internet, using it as their main tool to obtain a product or service, and it is in this sense that the concept of electronic commerce emerges (Rayport, 1996, p .68). E-commerce is currently a worldwide phenomenon due to its characteristics, which, simultaneously, are revolutionizing and challenging the traditional business thinking. However, in Portugal, it was the pandemic crisis that we are going through today, and the need to continue to earn profits that made companies start using this tool. Thus, the present work aims to study the impact of e-commerce on portuguese companies, amid a pandemic crisis, with the main objective of identifying whether e-commerce can be a strategic tool, that allows companies to obtain a competitive advantage, having the study was carried out for a sample of 50 companies in which the results showed that portuguese companies should improve their e-commerce channels in order to remain competitive in the market in which they operate and for a sample of 234 consumers in which the results showed that although e-commerce is growing, most respondents still prefer to resort to physical stores.
Description
Mestrado em Controlo de Gestão e Avaliação de Desempenho
Keywords
Comércio eletrónico Crise pandémica Vantagem competitiva Tecnologias da Informação Internet E-commerce Pandemic crisis Competitive advantage Information technologies
Citation
Francisco, C. A. I. (2021) O impacto do comércio eletrónico nas empresas em Portugal em tempos de COVID-19. (Dissertação de mestrado não publicada). Instituto Politécnico de Lisboa, Instituto Superior de Contabilidade e Administração de Lisboa. Disponível em http://hdl.handle.net/10400.21/15285