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Authors
Advisor(s)
Abstract(s)
O sector agropecuário em Angola, nomeadamente na província de Luanda apresenta um forte crescimento nas últimas duas décadas. O município de Luanda é o município que apresenta maior densidade populacional e reflete assim a necessidade de existir um mercado de produtos para a sua subsistência. No segmento do
empreendedorismo, o plano de negócios surge como uma ferramenta essencial para o sucesso da empresa. Assim, pretende-se, neste projeto, desenvolver um plano de negócio para análise da viabilidade económico-financeira e do potencial de crescimento da empresa no sector agropecuário, o Talho Agro Real no município de Luanda, em Angola. No decorrer da realização do presente trabalho, foi realizada uma análise interna do negócio, identificando fatores críticos de sucesso do negócio. Para além disso, foi realizada a análise
externa do mercado, baseada na análise PESTAL e SWOT, permitindo verificar os pontos fortes e fracos da empresa e as suas fragilidades e oportunidades, possibilitando assim definir a melhor estratégia a optar-se futuramente. Para apoiar a criação do plano de negócios foi elaborado um estudo económico e financeiro no sentido de aferir a viabilidade económica do projeto. A análise económico-financeira do projeto revelou que o mesmo é bastante promissor, uma vez que apresenta indicadores (Valor Atualizado Líquido (VAL), Taxa Interna de Rentabilidade (TIR) e Payback Period) bastantes positivos, comprovando a viabilidade e recetividade do empreendimento.
The agricultural sector in Angola, namely in the province of Luanda, has shown strong growth in the last two decades. The municipality of Luanda is the municipality with the highest population density and thus reflects the need for a market for products for its subsistence. In the entrepreneurship segment, the business plan emerges as an essential tool for the success of the company. Thus, the aim of this project is to develop a business plan to analyze the economic and financial viability and the growth potential of the company in the agricultural sector, the Talho Agro Real in the municipality of Luanda, in Angola. During this work, an internal analysis of the business was carried out, identifying critical success factors for the business. In addition, an external analysis of the market was carried out, based on the PESTAL and SWOT analysis, allowing the verification of the company's strengths and threats and its weaknesses and opportunities, thus making it possible to define the best strategy to choose in the future. To support the creation of the business plan, an economic and financial study was prepared in order to assess the economic viability of the project.
The agricultural sector in Angola, namely in the province of Luanda, has shown strong growth in the last two decades. The municipality of Luanda is the municipality with the highest population density and thus reflects the need for a market for products for its subsistence. In the entrepreneurship segment, the business plan emerges as an essential tool for the success of the company. Thus, the aim of this project is to develop a business plan to analyze the economic and financial viability and the growth potential of the company in the agricultural sector, the Talho Agro Real in the municipality of Luanda, in Angola. During this work, an internal analysis of the business was carried out, identifying critical success factors for the business. In addition, an external analysis of the market was carried out, based on the PESTAL and SWOT analysis, allowing the verification of the company's strengths and threats and its weaknesses and opportunities, thus making it possible to define the best strategy to choose in the future. To support the creation of the business plan, an economic and financial study was prepared in order to assess the economic viability of the project.
Description
Mestrado em Gestão e Empreendedorismo
Keywords
Empreendedorismo Plano de negócio Agropecuário Talho Angola Entrepreneurship Business plan Agriculture Butchery
Citation
Inácio, B. J. (2023) Plano de negócios para talho em Angola. [Dissertação de mestrado, Instituto Superior de Contabilidade e Administração de Lisboa]. Repositório Científico do Instituto Politécnico de Lisboa. http://hdl.handle.net/10400.21/17358