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Advisor(s)
Abstract(s)
Environmental Sustainability is a topic increasingly discussed. Between academia and corporate world this is an issue of gret relevance to all. Given the increasing environmental degradation is important that all organizations unite efforts to inform and educate their stakeholders about these issues, starting by their own employees who can act as reference and agents for dissemination of organization’s messages. In this sense, we present a project to a PhD investigation that aims to know the impact of corporate sustainability messages in the actions of employees and how could employees spread this messages to other stakeholders in order to change their behavior.
Description
Keywords
Social responsibility Environmental sustainability, Organizational communication
Citation
Fernandes, A.M. & Miranda, S. (2014, fev, 7-9). A comunicação organizacional para a sustentabilidade ambiental: que impacto nas ações dos colaboradores – projeto de um estudo exploratório. Comunicação apresentada nas XXVII Jornadas Luso-Espanholas, Escola Superior de Tecnologia e Gestão (ESTG), do Instituto Politécnico de Leiria (IPLeiria), Leiria, Portugal.
Publisher
Centro de Investigação em Gestão para a Sustentabilidade (CIGS) da ESTG