Dos Santos, Maria José Palma LampreiaMota, ManuelFerreiro, Maria FátimaAhmad, NawazAhmed, Rizwan RaheemMachado-Santos, CarlosSilva, Emiliana Leonilde Dinis Gil Soares2020-04-282020-04-282020-01Dos-Santos, M. J. P. L., Mota, M., Ferreiro, M. F., Ahmad, N., Ahmed, R. R., Machado-Santos, C., & Silva, E. (2019). Assessing the sustainability of crowdfunding in social media and google trends. In International Conference on Applied Human Factors and Ergonomics (pp. 189-196). Springer, Cham.978-3-030-20153-1http://hdl.handle.net/10400.21/11547This paper aims to assess the degree to which sustainability, namely, economic, social, environmental and institutional dimensions are integrated within the public discourse on crowdfunding in social media and in Google Trends. The utilizing Social Media Analytics and Google Trends search queries, respectively, we track discussions on crowdfunding in user-generated content published in social media and analyse the Google Trends queries. Quantitative methodology, namely, multivariate analysis and econometric models was used, in order nowcast the insights about the importance of the sustainability dimensions in the crowdfunding. The results show an interesting trend of increasing popularity search terms in sustainability dimensions as a proxi of marketing strategies to involve the participants in the crowdfunding projects.engBusiness modelsCrowdfundingGoogle trendsSocial mediaSocial media analyticsSustainabilitybook partDOI: 10.1007/978-3-030-20154-8_18