Eiró-Gomes, MafaldaNunes, Tatiana Filipa Gomes2017-07-202017-07-202013-10EIRÓ-GOMES, Mafalda; NUNES, Tatiana - Alzheimer’s disease health literacy: a challenge for communication professionals. In: EUPRERA, Barcelona, 2013 - Strategic public relations: public values and cultural identity. (03-05 out)http://hdl.handle.net/10400.21/7291Artigo baseado na comunicação proferida no EUPRERA, realizado na Blanquerna School of Communication, em Barcelona, Espanha, 03-05 outubro 2013Alzheimer disease seems to be one of the greatest issues in occidental societies. In this paper we will discuss the level of knowledge among undergraduate communication students in Portugal and how the results helped developing the actual Portuguese Alzheimer Association‘s communication program.engAlzheimer’s diseaseDementiaHealth communicationHealth literacyKnowledgejournal article