Brito, Duarte VitalGarcia, Andreia2024-11-202024-11-202024-11-13Brito, D. V. & Garcia, A. (2024, nov, 13-157). Beyond the like button: How European Public health institutions use social media in 2024?. Poster presented at 17th European Public Health Conference 2024, Lisbon Congress Center (CCL), Lisbon, Portugal.http://hdl.handle.net/10400.21/17947Abstract publicado na The European Journal of Public Health, 34(supplement -3), de 2024In 2024, 62% of world’s population actively use social media (SM), with people aged 16 to 64 spending an average of 2 hours and 23 minutes daily across 6,7 SM platforms - most people use Facebook but spend more time on TikTok. While these platforms are essential for disseminating public health information, this study aims to explore their use by public health institutions in European countries.engCommunicationHealthPublic healthSocial mediaBeyond the like button: how European Public health institutions use social media in 2024?conference objecthttps://doi.org/10.1093/eurpub/ckae144.1681