Dias, Ana Sofia Martins da EiraAbreu, AntónioMatias, João Carlos de OliveiraDias, João Carlos Quaresma2017-11-172017-11-172015-12DIAS, Ana Sofia Martins da Eira; ABREU, António João Feliciano Pina da Costa; MATIAS, João Carlos de Oliveira; DIAS, João Carlos Quaresma – Proposal of a Conceptual/Functional Model to Support New Product Development Design. In ICEUBI 2015 – International Conference on Engineering of University of Beira Interior. Covilhã, Portugal: Faculdade de Engenharia da Universidade da Beira Interior, 2015. ISSN 2183-9891. Pp. 247-254.2183-9891http://hdl.handle.net/10400.21/7548Innovation and creativity are fundamental for new product development (NPD). NPD processes are a key factor for the survival of firms, in a market that nowadays is very competitive, instable and aggressive. Thus, life cycle of products it is becoming shorter, and that also due to the markets globalization. So, the development of models that can support NPD processes became a real and needed challenge. This paper aims to propose a comprehensive model of functional nature, which integrates the strategic, organizational and procedural levels, as well as the set of factors to take into account in NPD projects. Based on literature review, a comprehensive and integrated conceptual model is obtained through a deductiveinductive pathway. The conceptual model is validated in the industrial environment through four explanatory case studies, regarding the implementation of new products and services, both incremental and disruptive. After validation the conceptual framework becomes functional. And it was referred as “Systemic and Integrated Model of NPD” - SIMNPD. As a result, it is a tool to measure and evaluate processes, projects and products, dedicated to companies that innovate, design and develop new products.engInnovationNew product developmentFunctional modelNPD toolsSIMNPDCase studiesconference object