Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.21/4082
Título: Buying behavior and competition in the software market
Autor: Rosário, João Carlos Vinagre Ferreira do
Reis, António Palma dos
Palavras-chave: Consumer behavior
Software buying decision
Information Systems
Software market
Open Source Software
Network Effects
Switching Costs
Lock-In
Data: 7-Set-2012
Editora: CAPSI
Citação: Rosário, João Carlos V. Ferreira do; Reis, António Palma dos - Buying behavior and competition in the software market. In CAPSI 2012 - Conferência anual da Associação Portuguesa de Sistemas de Informação, Guimarães, Escola de Engenharia, Universidade do Minho, 07 Set 2012.
Resumo: In the actual world, the impact of the software buying decisions has a rising relevance in social and economic terms. This research tries to explain it focusing on the organizations buying decisions of Operating Systems and Office Suites for personal computers and the impact on the competition between incumbent and alternative players in the market in these software categories, although the research hypotheses and conclusions may extend to other software categories and platforms. We concluded that in this market beside brand image, product features or price, other factors could have influence in the buying choices. Network effect, switching costs, local network effect, lock-in or consumer heterogeneity all have influence in the buying decision, protecting the incumbent and making it difficult for the competitive alternatives, based mainly on product features and price, to gain market share to the incumbent. This happens in a stronger way in the Operating Systems category.
Peer review: yes
URI: http://hdl.handle.net/10400.21/4082
Versão do Editor: http://www3.dsi.uminho.pt/CAPSI2012/
Aparece nas colecções:ESCS - Comunicações

Ficheiros deste registo:
Ficheiro Descrição TamanhoFormato 
Artigo CAPSI 2012-180712.pdfdocumento principal188,66 kBAdobe PDFVer/Abrir
apresentacao_CAPSI 2012.pdfapresentação668,48 kBAdobe PDFVer/Abrir


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