Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.21/4004
Título: Public relations, satisfaction and commitment
Autor: Centeno, Maria João Anastácio
Pereira, Francisco José Costa
Nobre, Paula Cristina do Nascimento
Palavras-chave: Public Relations
relationships
internal communication
organizational commitment
job satisfaction
Data: 2013
Editora: Edições Universitárias Lusófonas
Citação: Centeno, M. J.; Pereira, F.C.; Nobre, P. (2013). “Public Relations, Satisfaction and Commitment”, Caleidoscópio, Revista de Comunicação e Cultura, 13 (A Emergência de Novos Públicos na Comunicação Organizacional), pp. 312-317
Resumo: The importance of the organizational relationship (senior managers) with an internal public (employees) is the main focus of this research, aiming to understand how this relationship differs between the different publics. Nowadays, the relevance attributed by Public Relations to this relationship is crucial. The main purpose is to identify two consistent models to measure the impact of an organizational relationship on the internal public. The second purpose is to identify how the internal public react to this organizational relationship, namely by gender. The research was conducted in nine Portuguese companies with a sample of 1.244 subjects in order to study the context of the relationship and validate the identified models. The results show the gender stereotypes in the relationship in these companies and that the organizational relationship has an impact on organizational commitment with a consistent model that highlights the impact of Public Relations on a company's productivity.
Peer review: yes
URI: http://hdl.handle.net/10400.21/4004
ISSN: 1645-2585
Aparece nas colecções:ESCS - Artigos

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