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|Título:||Validation of a measurement scale for the relationship between the orientation to corporate social responsibility and other business strategic variables|
Sánchez-Hernández, M. Isabel
Martínez-Azúa, María Beatriz Corchuelo
|Palavras-chave:||Corporate social responsibility|
|Resumo:||The importance of Social Responsibility (SR) is higher if this business variable is related with other ones of strategic nature in business activity (competitive success that the company achieved, performance that the firms develop and innovations that they carries out). The hypothesis is that organizations that focus on SR are those who get higher outputs and innovate more, achieving greater competitive success. A scale for measuring the orientation to SR has defined in order to determine the degree of relationship between above elements. This instrument is original because previous scales do not exist in the literature which could measure, on the one hand, the three classics sub-constructs theoretically accepted that SR is made up and, on the other hand, the relationship between SR and the other variables. As a result of causal relationships analysis we conclude with a scale of 21 indicators, validated scale with a sample of firms belonging to the Autonomous Community of Extremadura and it is the first empirical validation of these dimensions we know so far, in this context.|
|Aparece nas colecções:||ISCAL - Comunicações|
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